Luxury car maker Bentley will be following the likes of fellow prestige marques such as Ferrari and Mercedes-Benz by debuting an exclusive model at the upcoming Beijing Motor Show.
Bentley has announced the debut of two unique Continental models which have been engineered and designed exclusively for the China market. These special edition cars will be created at Bentley’s Crewe headquarters with both models offering a range of striking features specially commissioned for Chinese customers.
The Chinese market is now the third most important single market for Bentley globally in terms of sales and one of the fastest growing. Since Bentley entered China in 2002, sales have grown nearly ten-fold to 421 cars in 2009, a trend that continues despite the recent global recession.
From Bentley’s first dealership in Shenzhen, the network has grown to become nine-strong in 2010 (with dealers in Shanghai, Beijing, Hangzhou, Guangzhou, Wuhan, Chengdu, Nanjing and Qingdao) and will grow with four new showrooms to open during the course of this year, the first of which will be in Kunming. Now two new models are to be launched specifically for this unique market.
The Continental GT Design Series China, which will debut at the 2010 Auto China Motor Show, highlights the creativity of Bentley’s stylists working in partnership with the company’s colour and trim experts to create some vibrant, design-led interiors.
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