The idea around the new Donna Karan fragrance was conceived not through some fashion offshoot, but rather with an interest in serving a good cause while making you smell delicious! The fragrance was designed in cooperation with CARE, which sources the unique, creamy variety of vanilla that enters the composition of Pure DKNY in Uganda. The company's CEO stated:“CARE is excited to partner with PureDKNY on an initiative that will support women in Uganda, while also educating U.S. consumers about the important role women play in breaking the cycle of global poverty”. The project with DKNY is the latest achievement of the company and it will enable Ugandan women to work, educate and provide for their families. In the spirit of eco-friendliness the packaging decomposes easily, being made of carton for the outer box and 100% recyclable glass for the wholesome, purity itself flacon. But even if you're not concerned by noble aims, the delicate, appealing trail of this light floral with exotic blossoms caressed by the gentle touch of vanilla will make you reach for it again and again.
Created: 2010 Type: Floral
Notes
Top Note: Ugandan Vanilla, Dewy Floral Petals, Lotus and Bulgarian Rose Middle Notes: Jasmine, Freesia and Orchid Base Note: White Amber, Sandalwood, Vanilla in Water
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