TAG Heuer Monaco V4: an amazing 36-month odyssey from concept watch to pre-series production, and an ongoing adventure that will involve many more approval and certification procedures prior to actually bringing the model to market...
Baselworld 2004: TAG Heuer took the watchmaking world by surprise when it launched a revolutionary concept-watch. The mechanical Monaco V4 overturned basic watchmaking principles by featuring driving belts and ball-bearings instead of the conventional wheels and pinions. Representing a daring move undertaken with the help of watchmaker Philippe Dufour, the Monaco V4 sprung a surprise, aroused admiration and raised immediate debate and questions. Opinions were divided: was it a real watchmaking breakthrough or just a marketing gimmick? The concept watch certainly left nobody indifferent.
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