Yahoo decided to find out for itself what kind of folks are buying Apple's new iPad during the first nine days that the popular Apple device was sold.
The online giant observed the viewing habits of the first wave of iPad users on Yahoo sites like Flickr, sports, news, finance, shopping and groups. What Yahoo found in its iPad study was an extremely affluent, predominately male crowd in the 30- to 54-year-old age group. (Since then, Yahoo researchers have noticed a shift to an even split among men and women.)
"We looked at where they went online, and what they did," says Joe Shantz, director of marketing insights at Yahoo. "We felt (iPad) would be a big seller, based on forecasts. And we want to be wherever people are using the Internet."
About 3 million iPads have been sold, according the most recent figures released by Apple.
Yahoo likes what it has seen so far. It observed a huge increase in the number of users visiting Yahoo services from iPads since the tablet PC was introduced.
Another new study, by Resolve Market Research, examines the iPad's impact on competing products like e-readers, gaming systems and netbooks. E-readers, for one, should be worried, according to Mashable's take on the study.
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